Learning how to increase page views is certainly a top priority among bloggers of all kinds.
(I think we can all agree on that one!)
But learning how to increase page views is also probably one of the hardest things about blogging.
If you’re new here, this blog is where I share what I’ve learned with others. Learn how you can start a money-making blog in this post.
It does require work – but overall, I’d say that time and patience are your biggest role-players on this one.
However, there are many things that you can do to help yourself along in the blogging world. (Knowing how to increase page views is one of them.) In fact, following these exact strategies, I grew this blog from zero page views to 30,000 monthly page views in three months.
Yep, THREE months.
I realize that for some bloggers, it may be no big deal to increase page views that quickly. But for myself and many other bloggers, this is no small feat!
I have had several other blogs, and none of them saw that kind of growth. My theory is that I am now armed with a lot more blogging knowledge and I’ve become a lot more consistent with my blogging efforts since I started my first blog.
Here are 21 different methods I’ve used (and still use) to increase page views on this very blog:
Link to yourself in posts.
When you write a blog post, make sure that you take advantage of the opportunity to keep readers on your site longer by linking to (your) relevant posts where appropriate. Go back and edit old posts to increase page views on your existing work, too. The more links to yourself, the better!
Edit your links to open in new windows/tabs.
Every link that you feature (outbound or not) in your blog posts and elsewhere on your blog should open in a new window. Doing this keeps the original page open longer AND helps you increase page views when that new link is clicked. Simply click the “Open link in new tab” box when you edit your links.
Install a “related posts” plugin.
In addition to relevant post links in your blog posts, you should feature related posts at the end of each post. There are many plugins that do this, but if you have Jetpack, they have a “related posts” option, too. Since readers who reach the end of your post are already somewhat invested in what you have to say, they are the ones who are most likely to click through another post. This is a simple and easy way to increase page views. Set it and forget it!
Feature some popular posts in your sidebar.
Again, there are plugins for this. However, if you want to hand-pick your selections, you can make your own images with links in the sidebar. This is what I do on my sidebar. I use the featured image for a particular post, add it to Photobucket, then take that Direct URL and add it to an image widget in the sidebar. The result is a super customized sidebar that features the posts I’m most interested in driving traffic to. I suggest putting these somewhere in the beginning to middle of your sidebar so that people who abandon the post that they originally came to have some easily-accessible options.
Update your social media profiles and images/posts to include keywords.
This can make a HUGE difference in so many ways. Not only does adding keywords make you more likely to be found and see growth on your social media platforms, it also helps you gain more relevant followers. Adding keywords has an especially significant impact on your Pinterest game, so be sure that you add keyword-rich descriptions to your profile, boards, and each Pin you upload. Someone who finds you based on keywords is more likely to click-through to your site because they are already invested in a topic.
Follow SEO best practices.
You can get started with the YOAST SEO plugin, but I encourage you to do your own SEO research. SEO changes constantly based on search engine algorithms, but there are a few widely-accepted principles that are handy to know about. Keyword research is a big one! Here’s a basic article to get you started.
Use a social media scheduler for all social media platforms to maintain exposure.
As with any business, exposure is one of the biggest concerns in blogging. The more people you make yourself visible to, the better. By using a social media scheduler, you can ensure that even when you’re not working on your blog, your social profiles and blog content are still exposed and accessible to potential readers. I personally use Buffer for Twitter (and sometimes Facebook) and Tailwind and/or BoardBooster for all things Pinterest. (You can get started for free using those links! Also, if you’re a mom blogger, please join my Tailwind tribe!)
Post long, keyword-rich content regularly.
Keywords are among my top priority as I write. Sometimes, however, I do write “just because.” However, most of the time, I carefully choose each keyword (or set of keywords) based on popular topics that would gain me more organic traffic. I find that the more often I post, the more page views I get. That sounds obvious, but I see a large boost in traffic when I post 2-3 per week versus once per week. There are many resources on the topic of “keyword research” and I highly suggest doing a little bit of research during what I call a “post idea dump.” You can use either Google or Pinterest to search keywords and see what related keywords are being used, or you can use keyword tools and plugins. Here’s Google’s article on keywords.
Use link parties to get a few extra page views and have the chance to be featured.
The more sites linking to yours, the higher you will rank in search engines. When you participate in link parties, not only can you increase page views, you will also have the chance to be featured by the party hosts. Being featured means that you are more likely to see more clicks, but it also means that you will have a new site (if not several in a joint party) linking to yours. This is almost always a good thing, because search engines like Google see your site as more credible and you are therefore more likely to climb the ranks (as I understand it). You can download a big link party calendar (with links) on my freebie page for subscribers.
Guest post on other sites to reach new audiences and have new sites linking to yours.
Like with link parties, guest posting will help you gain exposure (a brand new set of eyes!) and have more sites linking to yours. The effect is the same – more people + sites linking to yours = higher rankings.
Play with alternative social media platforms.
Some people have a lot of success here. I used to have a ton of success with StumbleUpon, but when I lost that for some reason, I started trying other or “up and coming” platforms. I suggest trying Bloglovin’, Imgur, FlipBoard, Reddit, SnapChat, Periscope, and more. However, if after a good effort and a few months you don’t see significant traffic, don’t hesitate to drop a social media platform and move on. Time is money, right?
Use StumbleUpon regularly.
I’ve seen up to 4,500 page views in one day from StumbleUpon. However, I seem to be doing something wrong ever since the latest update. Others seem to be getting traffic just fine. Sign up for StumbleUpon, interact with the platform, and occasionally add your own posts. Don’t forget to add a StumbleUpon button to your site, because having other bloggers (and people in general) “Stumble” your posts seems to be the most effective way to see page views.
Create 2-3 keyword-rich Pins for every post you create.
More pins = more exposure. (You can read about making great Pinterest images in this post.) This has been one of the most effective strategies I’ve used so far. Pinterest is by far my largest referrer, sending me anywhere from several hundred to several thousand page views each day. Ever since implementing this strategy, however, I’ve seen more consistent growth and an increase in page views month over month. Make 2-3 Pins for each post. They should be entirely different in appearance but not be misleading (i.e. don’t change the text too much).
Have an email list and be sure to notify your followers each time you write a post.
You can encourage readers to subscribe to your RSS feed if you want, but I like to stick to the email list so that I can engage with my readers on a more personal level. I use Mailchimp to capture emails right now, but I hope to switch to ConvertKit soon. Automation via email is an invaluable tool to maintain exposure. Why? Because those who have already invested themselves in you by signing up for emails are your most loyal readers. They are most likely to return.
Create a sharing schedule to recirculate your old posts often.
Repurposing or recirculating an old post is a great way to maintain exposure – especially when you don’t have the time or motivation to write a new post. I circulate all of my articles on Pinterest, Twitter, FB, and Instagram regularly. (You can read about my exact Pinterest strategy in this post.) This can be done with the schedulers I mentioned above or manually. You’ll want to share often but not too often, and make sure that you don’t share too much of the same thing without spacing it out. This article talks about the best times to post on social media.
Make your writing easy to read by using headlines, short sentences, lists, etc.
This is also a basic SEO principle, but on a more basic level, it’s just common sense. The easier your posts are to read, the wider of an audience you’ll reach. Firstly, not everyone has a college-level education or reading level. You don’t want to overwhelm readers of varying reading levels, and keeping things split up into shorter, clearer writing, you can be more likely to keep readers of all levels on your page. (Honestly I know I could work harder on this one.) Also, the easier to read on a mobile device, the better. MOST of my readers are finding me via mobile device, which means that a ton of tiny text with no headings, long sentences and paragraphs, etc. is a no-no. Also, you forget about using frilly fonts in the meat of your writing. (Note: The YOAST plugin can help you with readability, too!)
Make sure that your blog is mobile-friendly, meaning that it is optimized to be read on a phone or tablet.
This one isn’t just about your writing – it’s about your menu, pop ups, ads, and the overall look of your site. (I recently visited my site via mobile and it looked totally unreadable!) I quickly attempted to fix it with a mobile optimization plugin, but you may need to play around with your ad setting, popups, navigation and more. You want there to be no major obstacles for readers in order to keep those page views.
Make your site navigation super user-friendly.
This applies to your desktop site and mobile sites. Make sure that you have a “search” option for people looking for specific posts, and update your blog post categories and pages when needed. Put yourself in the shoes of your ideal reader and take a look at the paths they take (in your analytics) to help you decide how your site should be navigated. A highly-customizable theme will help with this – I got mine from StudioPress.
Use blogging-related FB groups to promote yourself + other bloggers.
In the beginning of my blogging days, this was my go-to method to connect with other bloggers and get page views. I still use a lot of promo-related Facebook groups (like this one), but now I have developed enough of a presence that I have scaled back a bit. However, keep in mind that promo-for-promo groups create less meaningful interactions and don’t necessarily foster loyal readers. They are basically there for boosts in page views, and won’t necessarily bring potential clients or loyal readers. While you might be able to increase page views quickly this way, be careful of putting too much time + effort in on this one.
Engage readers by asking them a question or leaving them with a call-to-action at the end of the post.
Asking the reader a personal question at the end of each post not only keeps them on your site longer, it also helps with overall engagement. (If you don’t have a good and relevant question to ask, you can always ask the reader for feedback on the article or if you can help them in some way.) The more a reader is invested in what you have to say, the more likely they are to come back to your site. I value each and every comment I receive on my blog, and ALWAYS take the time to respond. Why? Because I know that getting personal is key to lasting relationships – in basically every area of life! Inviting your reader to get involved is an important way to make your reader feel important – because they are!
Provide something of worth to the reader in EVERY post.
Why should a reader come to your site if there is nothing in it for them? Perhaps that’s a sad outlook, but the human in all of us is selfish and we are constantly looking for something. Sometimes it’s entertainment, sometimes it’s advice or education, and sometimes it’s a product or freebie. If you don’t offer one of those things in each post, don’t expect many readers. Blogging help, free downloads, and tips are my go-to’s. Adding value is key if you want to increase page views AND see future conversions.
That’s a wrap! Need more help? Check out my free email course by clicking here!
What’s your favorite way to increase page views? 😉